Garden Penguin
Garden Penguin was created as a campaign that focused on encouraging young adults to try their hand at gardening. Through intensive demographic research, I found that many young people are deterred from starting a home garden for three main reasons:
1. I don't know how
2. I don't have the space
3. Bad weather!
Garden Penguin focused on approaching these perceived problems and showing the ways that they can be overcome. The mascot, Pete the Penguin, was created as a relatable character that represents environmental sustainability, which is an important touchpoint for this brand and its demographic. Check out the website below!
1. I don't know how
2. I don't have the space
3. Bad weather!
Garden Penguin focused on approaching these perceived problems and showing the ways that they can be overcome. The mascot, Pete the Penguin, was created as a relatable character that represents environmental sustainability, which is an important touchpoint for this brand and its demographic. Check out the website below!